Fred has over 25 year’s experience in traditional and digital advertising. He currently holds the role of Creative Director and inventor. During his career, he has held positions such as Director of Technical Operations, Engineer, Visual Effects Artist, Executive Producer, Producer, Video Editor, Colorist, Media Encoder, Information Technology Forensic Investigator, and Technology Consultant.
Fred has created hundreds of commercials for clients such as: Pepsi, Mountain Dew, 7up, Coke, Powerade, Lays, Adidas, Reebok, Puma, American Express, Kohl’s, Chevron, Exxon/Mobil, Chase, GMC, Volvo, Jaguar, Toyota, Sylvania, Merrill Lynch, AT&T, Verizon, Hasbro, Play-Doh, Tonka, Entertainment Weekly, NHL, NFL, MLB, ESPN, US Olympics, Cisco, HBO, Showtime, Starz, Comcast, Xfinity, MTV, Nickelodeon, History Channel, National Geographic, Biography, TNT, Nikon, Canon, Proctor and Gamble, Snuggle, Tide, Heinz, Always, Playtex, Tampax, Quilted Northern, Charmin, Angel Soft, CoverGirl, Maybelline, Nivea, Redken, Tresseme, Lysol, JetDry, Head and Shoulders, Sports Illustrated, Pfizer, Roche, Red Cross, Hertz, Champion, DIY Network, Museum of Modern Art, Central Park, and NY Lotto. He has also Creatively Directed SuperBowl commercials for Pepsi and Lays.
Fred created digital billboard advertisements for the Nasdaq building, Reuters and ABC in Times Square; the banner and main screen in Madison Square Garden, the Jumbotron at the US Open and the Fuji blimp.
Fred served on the technology advisory board of Post Magazine for twelve years. He has also been a technology advisor for Post Perspective for the past two years. Fred has also been a Technology Consultant for Gerson Lehman Group for ten years. As well as a speaker at Production East, Creative Content World and CreativeSphere.
Fred attended the National Association of Broadcasters Conference for 15 years. He has been a panel speaker at Production East HD World Conference, Creative Content World Conference and CreativeSphere.
Fred’s work has been published in publications such as: Entrepreneur, Inc, CNBC, Investors Business Daily, Film and Video, BackStage Shoot, Post, Post Perspective, Shots International, and Millimeter. Fred was also featured on NPR Planet Money.
Fred’s experience in eCommerce extends to Amazon, eBay, Etsy, Walmart, Shopify and ShipStation. Fred achieved #1 best seller status Amazon.com more than 12 times. His product led to Marketplace sales exceeding one million dollars.