As inventors (of the Ripple Rug), we understand all too clearly how difficult it is to bring a product to market and then to defend it against infringers and unscrupulous, deep-pocketed individuals. In this interview conducted by Tracy Hazzard ( we talk about the rules of copyright protection, the right way to build and launch your brand, and the more successful ways in which to protect your product. It’s quite a long interview, so we recommend finding a nice quiet spot, complement with a nice warm beverage (Sheldon Cooper would be proud), and some tasty treats to enjoy while you watch!